Privacy Policy

This Privacy Policy explains how DressUp (“we”, “our”, or “us”) collects, uses, and protects your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws.

1. Data We Collect

We may collect the following categories of data:

Personal Data: Email address, name, surname, gender (optional), date of birth (optional).
User Content: Uploaded clothing images, saved and rated outfits.
Transaction Data: In-app purchases and subscriptions (via Google Play or App Store).
Device Data: Device model, operating system, advertising ID (IDFA or GAID).
Location Data: Optional location data, which can be updated manually by the user.

2. Purpose of Data Collection

We collect and process your data to:

Provide personalized outfit recommendations
Enhance and improve the user experience
Manage purchases and subscriptions
Send optional service communications
Ensure technical functionality and security

3. Third-Party Services

We use third-party services that may process certain user data to provide our Service effectively:

Firebase — authentication, database, storage, analytics
Sentry — error monitoring
Google Maps — manual location selection
StoreKit / Google Play Billing — in-app purchases and subscriptions

Each third party processes your data in accordance with their own privacy policy.

4. Legal Basis

We process your personal data based on:

Your consent (e.g., when you register or upload content)
The necessity to perform a contract, such as providing the core app services
Our legitimate interests, such as improving the app or ensuring security

5. Data Retention

Your data is retained only for as long as necessary to fulfill the purposes outlined above.
If you request account deletion, all associated data will be permanently deleted within 24 months.
Inactive accounts are subject to deletion after a long period of inactivity, in compliance with our data retention policy.

6. User Rights

Under the GDPR, you have the right to:

Access your personal data
Rectify incorrect or outdated data
Request deletion of your account and all related information
Withdraw consent at any time

To exercise your rights, please contact us at
📩 support@dressupstyle.ai

7. Children’s Privacy

DressUp is not intended for users under the age of 13.
We do not knowingly collect personal information from children under 13 years of age.
If we learn that a child has provided us with personal information, we will promptly delete it.

8. Security

We take reasonable technical and organizational measures to protect your personal data.
However, please note that no method of electronic storage or transmission over the Internet is 100% secure, and we cannot guarantee absolute protection.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any significant changes will be communicated via the app or by email.

10. Contact

If you have any questions or concerns about this Privacy Policy, please contact us at:
📩 support@dressupstyle.ai